Tracking Audit
For businesses running Meta and Google ads. When a purchase fires twice, or a lead never fires at all, the platforms learn the wrong story. For $169 we read one website and send a written report: each finding, why it matters, and a prioritized fix list.
The audit is $169, one time. Fixes are quoted from the report. For a monthly tracking-health check, ask us.
The problem
A purchase or a lead leaves the browser from two tags. The platform can treat that campaign as twice as good as it was, and bid like it.
The order went through. Ads never heard about it. The budget keeps looking, without the sale it should have learned from.
The pixel, GA4, and Google Ads can disagree about the same day. The next decision gets made from whichever tab is open.
This is for businesses already running paid ads: Shopify and other shops, and lead-gen sites built around a form, a call, or a booking.
Your events
For your site, the report lines up the browser, the server, GA4, and Google Ads, and marks a duplicate, a miss, or a mismatch.
This illustrates the report format for your site.
What we check
We check whether your store sends Purchase once, and whether a server event arrives with the same event ID.
The audit
One website. We write down what we could see, and what we couldn't.
The report
For your store, each finding names the event, why it matters, and where it sits on the prioritized fix list. Fixes are quoted from the report.
This illustrates the report format for your site.
Browser, server, GA4, and Google Ads, lined up for your site.
Browser
Pixel Present on your siteServer
Match Same event IDGA4
Key Events on your siteGoogle Ads
URL Your store's confirmationBrowser events on your site
| Source | What we look for | How the report marks it |
|---|---|---|
| Meta pixel | Purchase on your site's thank-you page | Duplicate |
| Conversions API | A server event for your store | Missing |
| GA4 | A key event on your site | Gap |
| Google Ads | The conversion URL for your store | Mismatch |
This illustrates the report format for your site.
Written report
We check whether your store sends Purchase from the theme and again from a second tag. If those hits don't share an event ID, the report marks them duplicate.
What we'd change. Keep a single browser Purchase on your site. If a server event is added, give it that same event ID.
We look for a server Purchase that matches the browser event on your site. If it isn't there, the report marks the Conversions API missing.
What we'd change. Send one matching server event. That install is quoted separately.
We check whether your store's confirmation URL records a lead key event in GA4, or only a page view.
What we'd change. Record the lead on your site's confirmation URL only, and mark it as a key event.
We check whether the Google Ads lead action points at your site's live confirmation URL.
What we'd change. Point the conversion at your store's live confirmation URL and check that it fires once.
How it works
Use the form, or write to us. Say whether the ads run on Meta, Google, or both, and what you count as a conversion.
We confirm the $169 in writing. Read-only access to Meta Business Manager, GA4, Google Tag Manager, and Google Ads is enough, and only if you can grant it. We never ask for passwords.
You get each finding, why it matters, and a prioritized fix list.
We confirm the scope and the $169 in writing, then send a secure card payment link. The audit starts once it's paid. Fixes are quoted separately, and nothing is paid for a fix until you approve its quote.
Pricing
Audit
$169
One time, one website, written report
If you want it fixed
We confirm the scope and the $169 in writing, then send a secure card payment link. The audit starts once it's paid. Fixes are quoted separately, and nothing is paid for a fix until you approve its quote.
Later, if you want it
Ask us
A repeat look at the same website. No price on this page.
Questions
A written report on one website. We check the Meta pixel and Conversions API (present, firing, and deduplicated), GA4 (installed, key events and conversions, and leftover Universal Analytics, which stopped processing in July 2024), the Google Tag Manager container, Google Ads conversion tags, duplicate or broken tags, and the consent banner and Consent Mode. Each finding says what we saw, why it matters, and where it sits on a prioritized fix list.
No. $169 is the audit, once. Fixes are quoted from the report. There is no set price for a fix, and nothing on the site or in the ad accounts changes until you approve that quote in writing.
A monthly tracking-health check can follow the audit, for the same website. Ask us. It has no price on this page.
Businesses already running Meta ads, Google ads, or both, on a shop or a lead-gen site. We decline health, medical, pharmacy, and therapy businesses. We also won't install tracking that collects health information on any site.
Read-only access to Meta Business Manager, GA4, Google Tag Manager, and Google Ads, and only if you can grant it. You can take it away when the audit is done. We never ask for passwords.
No. We don't buy media, write ads, or manage campaigns.
No. Those are product names. Plusone Technology is not affiliated with, partnered with, or certified by them.
Send the form on this page, or email [email protected] . We confirm the scope and the $169 in writing, then send a secure card payment link. The audit starts once it's paid. Fixes are quoted separately, and nothing is paid for a fix until you approve its quote. Please don't send card numbers. This site has no card fields.
The audit looks at the consent banner and Consent Mode. That is a note about what is on the site, not legal advice. We won't add tracking that ignores a consent rule you've told us about.
No. This site has no analytics and no advertising pixels, and it sets no cookies, so it does not show a consent banner. The form opens an email in your own mail program.
Start
The form opens an email to [email protected]. We confirm the scope and the $169 in writing, then send a secure card payment link. The audit starts once it's paid. Fixes are quoted separately, and nothing is paid for a fix until you approve its quote.